“Everything is a remix, and I think it’s a better way to conceive creativity”. With this bold assertion, Kirby Ferguson elaborates that copying is an essential step before we can actually create something innovative, either in arts, technology or social science. The procedure of “copy – transform – combine” is the very process all people must experience in order to create their own voice. Creative laps don’t come from nowhere; instead, big innovations (Ford Model T, World-Wide-Web, Mactonish, etc.) are all natural, inevitable results after the small components are invented. The proper transformation and combination, or remix can also be titled creation.
Hollywood movie can be a typical example of this kind of remix. As Ferguson claimed, “transforming the old into the new is Hollywood’s greatest talent”. Every genre of film has its common practices the origin of which is immemorial. The success of a film largely depends on the way that these common practices are combined rather than the creation of some brand new scenarios. Star Wars is a milestone in sci-fi genre, but even the most classical scenes in it benefits from the preceding movies. In fact, the majority of us are so “creation-averse” that we merely appreciate the products that move only a small step forward. Those truly revolutionary, epoch-marking inventions, however, are usually not recognized as awesome creations by the time. Then, we will find that those so-called creations that belong to our own time are almost all remix, for that the genuine innovations are left for the next epoch to acknowledge and praise. The case of Bruno is a good illustration. Compared to the remedy to the geocentric theory that was considered as excellent creation in his time, the heliocentric theory proposed by Bruno was regarded as nonsense and never seriously treated by the scholars at that time. Hundreds years passed when his theory was finally proved to be truly extraordinary. Rare as genuine innovations are, they indeed exist in some obscure corners of our time. Innovation entails two steps to be accomplished: first is to be created, and the second is to be conceived. We feel that all creations in our age are only remixes exactly because remix is the only form of creation that we can conceive.