Callum and Catt | User Research + Personas + Questions

For the next step of this interactive process of creating a portfolio, we were tasked with understanding our user. In order to do this we had to do a few key tasks including:

  1. Create Questions and separate them into two different sections. One for Quantitive data or numerical data them demonstrates the who, what, when, and where. The other for Qualitative data is non numerical data that shows you the why and how.
  2. Interview different types of users and conduct a survey.
  3. Create personas of who we believe our users are.

STEP 1

Quantitative Research

Questions

  1. What is your gender?
    1. Male
    2. Female
    3. Other/prefer not to say
  2. What is your age?
    1. <18
    2. 18-25
    3. 26-35
    4. 36-45
    5. 46-55
    6. 56+
  3. What is your profession?
    1. Student
    2. Unemployed
    3. Type in
  4. What is your current income?
    1. 0-4999 USD
    2. 5000-14,999 USD
    3. 15,000-39,999 USD
    4. 40,000-59,999 USD
    5. 60,000-79,999 USD
    6. 80,000-99,999 USD
    7. 100,000+ USD
    8. Prefer not to answer
  5. How often do you go to museums?
    1. Every week or more
    2. 1-2 times a month
    3. A few times a year
    4. Only when on vacation/in a new place
    5. A few times in my life
    6. Never
  6. Do you mostly go to museums
    1. In the city/place you are living
    2. While on vacation/somewhere new
    3. Both
    4. Never
  7. What type of museum do you usually go to (check all that apply)?
    1. Art/design
    2. Science/technology
    3. History
    4. Oceanographic
    5. Folklore/culture
    6. Other
  8. How often do you bring your smartphone when you go to museums?
    1. Always
    2. Most of the time
    3. Sometimes
    4. Never
  9. Have you ever had an audio guide or tour of a museum?
    1. Yes
    2. No
  10. If yes, what did you like about the experience?
  11. If yes, what did you dislike about the experience?
  12. Overall, do you enjoy having some guidance in museums?
    1. Yes
    2. No
  13. What aspects would you like in an audio/tour guide? (Mark all that apply)
    1. Personalized guides that cater to what you like
    2. History
    3. Context/culture
    4. Guidance/recommendations of where to go within the museum
    5. Easy to listen to/not boring or jargon-y
    6. In depth guide to the whole museum
    7. “Cliffnotes” guide that only shows you the highlights in a short amount of time
  14. If free, would you use an audio guide app on your smartphone?
    1. Yes
    2. No

Results 

 

 

 

Qualitative Research (Interviews)

  1. What is your name, age, and occupation?
  2. How often do you go to museums?
  3. What type of museums do you go to?
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
  6. What aspects are most important to you in an audio/tour guide?
    1. Personalized guides that cater to what you like
    2. History
    3. Context/culture
    4. Guidance/recommendations of where to go within the museum
    5. Easy to listen to/not boring or jargon-y
    6. In depth guide to the whole museum
    7. “Cliffnotes” guide that only shows you the highlights in a short amount of time
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
  8. Are there any features you can think of that you’d want?

STEP 2

PUJA (Interview 1)

I have the audio tapes as well, but they are around 10mb and take too long to upload to the server, so here are the notes

  1. What is your name, age, and occupation?
    1. Puja Chandramohan, 21, employed in a marketing position
  2. How often do you go to museums?
    1. I would say once every two months, approximately
    2. If I’m traveling then it’s at least once/trip

How often do you travel?

Every time I get a break, usually a few weeks in the summer or in the winter

  1. What type of museums do you go to?
    1. In Shanghai, or the place that I’m living longterm, I’m usually more interested in art or culture…. Especially if they’re pop up museums, just to see something new. But if Im traveling, I’m more interested in the history, but im also open to famous art museums
  2. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. Yes, not always, but there have times where I have opted to … partake.
    2. Yeah, I can’t recall a time where I’ve ever been unhappy with a tour. I’ve almost always felt the tour guide was offering insight you couldn’t just read off the walls or look up online. There were usually… with the tour guide that’s when you can get to know the lesser known facts about the site. It’s easier to understand… if you have limited time, what are the spots you should go see for sure. With the audioguide you kind of are in more control
  3. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. I would say yes. I also think it depends, cause I know a fair amount of people that do enjoy researching on their own, and are very well educated on the place that they’re visiting, so I’ve traveled with companions that don’t like or they end up questioning the validity of what’s being said by a tour guide. With an audioguide it’s hosted by the site and it’s usually info that’s more common knowledge, I think that’s what differentiates the two. I’m personally not one that will research too much into the site
  4. What aspects are most important to you in an audio/tour guide?
    1. If you have limited time, you’re getting a lot of engagement, a tour guide is friendly, makes it less complex, like an expedited cliffnotes version where you can get to know quickly, and in a much more friendly manner what sites you should see…. It’s a lot easier than having a monotone voice, going on fora long time, and reading off the walls. I think that was the biggest take away for me. And sometimes I’ve had a couple experiences where teh tour guides have shown me secret places and stuff. You just gotta be lucky.
  5. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. I would use it. I feel like my phone’s always on me anyways, and if you’re allowed to take pictures it would be easy to [use] it with one hand
  6. Are there any features you can think of that you’d want?
    1. I would say, maybe like options that are available to the user, like if they want to focus more on the history, or if they wan to know art and cultural facts, and definitely an option for an expedited tour, like “oh i just want to know the big places to go so i can cross this off my bucket list”

Helena (Interview 2)

  1. What is your name, age, and occupation?
    1. Helena Ma, 21, full time student
  2. How often do you go to museums?
    1. Not very often, only when I travel. I go to museums like 2-3 times a year
  3. What type of museums do you go to?
    1. All kinds, science, art, history. Art
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. I have but it was only through like school trips where it was required. Personally I just don’t have the interest in a lot of the exhibits/art, so when the guides talk about it they talk about it for a really long time cause they’re really passionate, so i get bored after the first 3 sentences
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. Yeah, I think it’s good fo the people that would share the same passion and is really truly interested, it’s nice to have someone who has the knowledge
  6. What aspects are most important to you in an audio/tour guide?
    1. The only audioguides i’ve ever experience were really old, clunky, outdated, they seemed dirty, they were very mundane and boring and monotone. You walk up to the exhibit, you click the button of the exhibit and they give you a brief description. There’s definitely ways to make them more interesting, I just find them boring. Cause there’s still a written description next to it so you can just read it
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. No
  8. Are there any features you can think of that you’d want?
    1. Interactive. I guess that’s about it.
    2. I think the whole interactive thing rn is getting big, like Bandersnatch, so if an audioguide- like if there was some kind of game within the audioguide, like the option to play a game within the museum
    3. Otherwise museums is just walking around.

LUCA (Interview 3) 

  1. What is your name, age, and occupation?
    1. My name is Luca, I’m 23, and I’m a student
  2. How often do you go to museums?
    1. I think once or twice a month, maybe, but I only go to things that interest me.
  3. What type of museums do you go to?
    1. I like history museums a lot, talk about specific topics, I usually don’t go to random museums just to see like art. If it’s not a specific event I usually don’t go.
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. Sometimes I do. I find them helpful if they have like preset tours where they tell you where to move around, especially if it’s a big museum, I don’t find them useful if you just have to walk around and whenever you are in front of something you press something. [I like when] they recommend you, give you directions.
    2. I like when they recommend you and also when they have different tours for different interests and also when they have tours that explore, like particular aspects of the museum, particular artists, when there’s a theme behind what I’m doing.
  5. How often do you use audio guides at museums?
    1. Usually depends if it’s included in the ticket or not.
  6. Have you ever paid for an audio guide?
    1. No
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. Yeah, I would definitely use it. I mean, if it needs internet access, I don’t know if I would use it. But yeah I would definitely use it, it’s comfortable it’s on your phone, you can hear it just with your headphones.
  8. Are there any features you can think of that you’d want?
    1. Maybe have a map, besides just a guide, of the museum on it

FLOYD (Interview 4) 

 

  1. What is your name, age, and occupation?
    1. Floyd Son, study in Shanghai, 22
  2. How often do you go to museums?
    1. In mainland China, i don’t really go, but when im visiting other countries, i’ll go. Maybe like 10 times/year
  3. What type of museums do you go to?
    1. I vary. I tend to go to art museums than anything else
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. No.
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. I don’t think so unless… unless you’re actually disabled it might come in handy.
    2. No i still don’t think it’s useful. Cause if you know about all the art pieces… if you know about it, you already know about it.
    3. I’ve never used one in my life. When I see people walking around with audio sets I thought it was kind of dumb.
  6. What aspects are most important to you in an audio/tour guide?
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. No
  8. Are there any features you can think of that you’d want?
    1. If they had it i would try it out and see what the difference is, and my opinion
    2. Probably recs on what to see in the museum and brief summary about, in this case, artwork and the artist. Something like that.

CHRISTOPHER (INTERVIEW 5) 

  1. What is your name, age, and occupation?
    1. 20, Christopher, currently working on business in shanghai
  2. How often do you go to museums?
    1. Only when i travel with my family, 4-5 in a year, maybe 7
  3. What type of museums do you go to?
    1. Mostly contemporary or old masters (art musems)
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. No
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. I could see why people use them, i just personally don’t, i enjoy just more reading about paintings i like rather than dealing with the whole audiobook system
  6. What aspects are most important to you in an audio/tour guide?
    1. Just like what to see, easy user interface. I know they’re pretty cheap pieces of technology, so just user interface in general
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. Yeah probably for like certain museums or exhibitions, if it’s something im really interested
  8. Are there any features you can think of that you’d want?
    1. I think downloadable, probably other info about the museum like opening hours, rules, fees, an overview of the museum

Again, I have the entire audio recordings, but they take too long to upload.

 

Part 3

 

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