Callum&Catt Final UX Documentation

Motivation

Though we had a couple different initial ideas, our shared experience of traveling + study away semesters helped us arrive at the idea of GUiDIO, a free, downloadable audio guide app for museums and historic sites around the world. The idea behind GUiDIO is to offer a cheaper, more interesting alternative to those travelers who may not understand exactly what they’re looking at. Not only that, but with GUiDIO being used via smartphone and the user’s headphones, there’s no worrying about the clunky devices you get at museums normally, sanitation, and returning equipment.

This is our map for the app. As you can see, there’s a lot of emphasis on making the app convenient for travelers, and we wanted to make it a smartphone app so it would be easily accessible on the go. Our target demographic is millennials who love to travel, but simply don’t have the budget to afford the luxury amenities like a personal guide or tour group. Our app offers not only a personalized go at your own pace service, but it allows the user to dive into deeper topics they are interested in.

 

Storyboard

Next we began creating our storyboard for the app.

This was from our breakfast meeting at school to finish up the work we started in class! Using post it notes, we created a story for our app. We had a rough idea of what we wanted to portray, and after a couple of different version and sketches we had something we were proud of.

We also used the app Evernote to organize our work. Below are photos taken with the app of each individual step.

This is our traveller Kevin. He’s a student on a budget, but excited to spend some time in Europe!

 

He starts off his trip in France. He’s excited to see what this new country and culture have to offer.

 

He arrives at the Louvre Museum and is amazed by the beauty!

 

However, he quickly realizes that it’s a huge museum, and without the money for private tours or guides he’s lost and confused! He visits the Mona Lisa knowing it’s famous, but doesn’t understand any of the history or background.

 

Soon, however, he talks to another traveller, who tells him about GUiDIO, a free audio guide app tailored for each individual! This is our Aha moment, as not only does Kevin find the solution to his travelling problems, but word of mouth and testimonials are important parts of spreading the word about GUiDIO.


 

He quickly gets his phone out- previously filled with frantic searches trying to figure out what he was looking at- and eagerly downloads GUiDIO.

He continues to walk through the museum, GUiDIO conveniently giving him background, history, and context in a fun, easy to understand way. He uses the app for the rest of the trip, and tells all his friends about it, too.

 

User Research, Personas, and Scenarios

For the next step of the interactive process of creating a portfolio, we were tasked with understanding our user. In order to do this we had to do a few key tasks including:

  1. Create a survey and separate the questions into two categories. One for Quantitative data or numerical data them demonstrates the who, what, when, and where. The other for Qualitative data, which is non numerical data that shows you the why and how.
  2. Interview people to get more qualitative research.
  3. Create personas of who we believe our users are.

Step 1: Survey

We created a survey using Google forms and distributed it to students both at and out of NYUSH as well as other people in our lives. The questions are as follows:

  1. What is your gender?*
    1. Male
    2. Female
    3. Other/prefer not to say
  2. What is your age?*
    1. <18
    2. 18-25
    3. 26-35
    4. 36-45
    5. 46-55
    6. 56+
  3. What is your profession?
    1. Student
    2. Unemployed
    3. Type in
  4. What is your current income?*
    1. 0-4999 USD
    2. 5000-14,999 USD
    3. 15,000-39,999 USD
    4. 40,000-59,999 USD
    5. 60,000-79,999 USD
    6. 80,000-99,999 USD
    7. 100,000+ USD
    8. Prefer not to answer
  5. How often do you go to museums?*
    1. Every week or more
    2. 1-2 times a month
    3. A few times a year
    4. Only when on vacation/in a new place
    5. A few times in my life
    6. Never
  6. Do you mostly go to museums
    1. In the city/place you are living
    2. While on vacation/somewhere new
    3. Both
    4. Never
  7. What type of museum do you usually go to (check all that apply)?
    1. Art/design
    2. Science/technology
    3. History
    4. Oceanographic
    5. Folklore/culture
    6. Other
  8. How often do you bring your smartphone when you go to museums?*
    1. Always
    2. Most of the time
    3. Sometimes
    4. Never
  9. Have you ever had an audio guide or tour of a museum?*
    1. Yes
    2. No
  10. If yes, what did you like about the experience?
  11. If yes, what did you dislike about the experience?
  12. Overall, do you enjoy having some guidance in museums?
    1. Yes
    2. No
  13. What aspects would you like in an audio/tour guide? (Mark all that apply)
    1. Personalized guides that cater to what you like
    2. History
    3. Context/culture
    4. Guidance/recommendations of where to go within the museum
    5. Easy to listen to/not boring or jargon-y
    6. In depth guide to the whole museum
    7. “Cliffnotes” guide that only shows you the highlights in a short amount of time
  14. If free, would you use an audio guide app on your smartphone?*
    1. Yes
    2. No

* Starred questions are quantitative data

The results are as follows:

We found that the most noteworthy results were that most students do go to museums multiple times a year and were interested in using an audioguide app like GUiDIO, also that people liked having guidance in museums but sometimes found the provided options boring, technical, and clunky.

Step 2, Interviews

Interview 1: Puja Chandramohan

  1. What is your name, age, and occupation
    1. Puja Chandramohan, 21, employed in a marketing position
  2. How often do you go to museums?
    1. I would say once every two months, approximately. If I’m traveling then it’s at least once/trip
  3. How often do you travel?
    1. Every time I get a break, usually a few weeks in the summer or in the winter
  4. What type of museums do you go to?
    1. In Shanghai, or the place that I’m living long term, I’m usually more interested in art or culture…. Especially if they’re pop up museums, just to see something new. But if I’m traveling, I’m more interested in the history, but I’m also open to famous art museum?
  5. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. Yes, not always, but there have times where I have opted to … partake.
    2. Yeah, I can’t recall a time where I’ve ever been unhappy with a tour. I’ve almost always felt the tour guide was offering insight you couldn’t just read off the walls or look up online. There were usually… with the tour guide that’s when you can get to know the lesser known facts about the site. It’s easier to understand… if you have limited time, what are the spots you should go see for sure. With the audioguide you kind of are in more control
  6. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. I would say yes. I also think it depends, cause I know a fair amount of people that do enjoy researching on their own, and are very well educated on the place that they’re visiting, so I’ve traveled with companions that don’t like or they end up questioning the validity of what’s being said by a tour guide. With an audioguide it’s hosted by the site and it’s usually info that’s more common knowledge, I think that’s what differentiates the two. I’m personally not one that will research too much into the site
  7. What aspects are most important to you in an audio/tour guide?
    1. If you have limited time, you’re getting a lot of engagement, a tour guide is friendly, makes it less complex, like an expedited cliff notes version where you can get to know quickly, and in a much more friendly manner what sites you should see…. It’s a lot easier than having a monotone voice, going on fora long time, and reading off the walls. I think that was the biggest take away for me. And sometimes I’ve had a couple experiences where the tour guides have shown me secret places and stuff. You just gotta be lucky.
  8. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. I would use it. I feel like my phone’s always on me anyways, and if you’re allowed to take pictures it would be easy to [use] it with one hand
  9. Are there any features you can think of that you’d want?
    1. I would say, maybe like options that are available to the user, like if they want to focus more on the history, or if they wan to know art and cultural facts, and definitely an option for an expedited tour, like “oh i just want to know the big places to go so i can cross this off my bucket list”

  1. What is your name, age, and occupation?
    1. My name is Luca, I’m 23, and I’m a student
  2. How often do you go to museums?
    1. I think once or twice a month, maybe, but I only go to things that interest me.
  3. What type of museums do you go to?
    1. I like history museums a lot, talk about specific topics, I usually don’t go to random museums just to see like art. If it’s not a specific event I usually don’t go.
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. Sometimes I do. I find them helpful if they have like preset tours where they tell you where to move around, especially if it’s a big museum, I don’t find them useful if you just have to walk around and whenever you are in front of something you press something. [I like when] they recommend you, give you directions.
    2. I like when they recommend you and also when they have different tours for different interests and also when they have tours that explore, like particular aspects of the museum, particular artists, when there’s a theme behind what I’m doing.
  5. How often do you use audio guides at museums?
    1. Usually depends if it’s included in the ticket or not.
  6. Have you ever paid for an audio guide?
    1. No
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. Yeah, I would definitely use it. I mean, if it needs internet access, I don’t know if I would use it. But yeah I would definitely use it, it’s comfortable it’s on your phone, you can hear it just with your headphones.
  8. Are there any features you can think of that you’d want?
    1. Maybe have a map, besides just a guide, of the museum on it

  1. What is your name, age, and occupation?
    1. 20, Christopher, currently working on business in shanghai
  2. How often do you go to museums?
    1. Only when i travel with my family, 4-5 in a year, maybe 7
  3. What type of museums do you go to?
    1. Mostly contemporary or old masters (art museums)
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. No
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. I could see why people use them, i just personally don’t, i enjoy just more reading about paintings i like rather than dealing with the whole audiobook system
  6. What aspects are most important to you in an audio/tour guide?
    1. Just like what to see, easy user interface. I know they’re pretty cheap pieces of technology, so just user interface in general
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. Yeah probably for like certain museums or exhibitions, if it’s something im really interested
  8. Are there any features you can think of that you’d want?
    1. I think downloadable, probably other info about the museum like opening hours, rules, fees, an overview of the museum

  1. What is your name, age, and occupation?
    1. Floyd Son, study in Shanghai, 22
  2. How often do you go to museums?
    1. In mainland China, i don’t really go, but when im visiting other countries, i’ll go. Maybe like 10 times/year
  3. What type of museums do you go to?
    1. I vary. I tend to go to art museums than anything else
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. No.
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. I don’t think so unless… unless you’re actually disabled it might come in handy.
    2. No i still don’t think it’s useful. Cause if you know about all the art pieces… if you know about it, you already know about it.
    3. I’ve never used one in my life. When I see people walking around with audio sets I thought it was kind of dumb.
  6. What aspects are most important to you in an audio/tour guide?
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. No
  8. Are there any features you can think of that you’d want?
    1. If they had it i would try it out and see what the difference is, and my opinion
    2. Probably recs on what to see in the museum and brief summary about, in this case, artwork and the artist. Something like that.

  1. What is your name, age, and occupation?
    1. Helena Ma, 21, full time student
  2. How often do you go to museums?
    1. Not very often, only when I travel. I go to museums like 2-3 times a year
  3. What type of museums do you go to?
    1. All kinds, science, art, history. Art
  4. Have you ever had an audio/tour guide in a museum? Did you find it helpful? Why or why not?
    1. I have but it was only through like school trips where it was required. Personally I just don’t have the interest in a lot of the exhibits/art, so when the guides talk about it they talk about it for a really long time cause they’re really passionate, so i get bored after the first 3 sentences
  5. Do you think audio/tour guides are helpful in general (even if you don’t use them)? Why or why not?
    1. Yeah, I think it’s good fo the people that would share the same passion and is really truly interested, it’s nice to have someone who has the knowledge
  6. What aspects are most important to you in an audio/tour guide?
    1. The only audioguides I’ve ever experience were really old, clunky, outdated, they seemed dirty, they were very mundane and boring and monotone. You walk up to the exhibit, you click the button of the exhibit and they give you a brief description. There’s definitely ways to make them more interesting, I just find them boring. Cause there’s still a written description next to it so you can just read it
  7. If there was a free audio guide app on your phone would you use it? Why or why not?
    1. No
  8. Are there any features you can think of that you’d want?
    1. Interactive. I guess that’s about it.
    2. I think the whole interactive thing right now is getting big, like Bandersnatch, so if an audioguide- like if there was some kind of game within the audioguide, like the option to play a game within the museum
    3. Otherwise museums is just walking around.

Part 3: Personas and scenarios

“I want to make the most out of every experience and get the most value out of it”

Michael Scott is our first character persona. He’s a single, 24 year old teacher who loves to go to museums and learn, but he’s often overwhelmed with all the options and so doesn’t do it as much as he would like to.

“I never had the chance to explore before, so I made my own”

Next is Rose Smith, our oldest persona She’s 28 and recently unemployed, preparing for a two month long trip around the world. She was interested in museums growing up, but doesn’t go them often, but plans to on her upcoming vacation.

“I want to explore and travel while I’m still young”

Jenny Martin is a student who doesn’t often go to museums, however, she is on her study away semester and plans to start. 

“I want to find a way to make learning and exploring fun again”

Kevin Byrne is also a student. He reads a lot but doesn’t go to museums often. However, he is hoping to change that and explore more.

 

We chose these personas because they represent a range of different types of people and personalities in our target market of young, budget travelers. From frequent museum goers to those who only go a few times a year, our users are looking to get different things out of GUiDIO but share the commonality of the need for our app.

 

User Flow and Wire Frame

Next we worked on the user flow and wire frame. We first started both in class; the user flow we did on paper originally, trying to just get our ideas down, but it was very difficult and ended up being messy and incomplete:

 

Afterwards, however, we began to make an online version, which was a lot cleaner and easier for us to use. Our final user flow looks like this:

As you can see, you’re prompted to login, then you can choose what museum you’re looking for and start the guide. Throughout the guide you are given the choice to “dive deeper” into topics that interest you, and when the guide ends you are asked to review the guide and go back to pick a different museum to explore.

Next, we worked on our wireframe. We used Balsamiq to make a more visual mockup of our app, which is as follows:

We actually ended up changing the look of our app quite a lot, but the original ideas are still there.

 

Usability Testing

Next, we had several students test the usability of our wireframe. We did one trial usability test in class with Franklin, and we did four others outside of class; they were all students aged 20-22 from multiple countries and schools.

Franklin

Student; 3 hr something min/day on phone; Wechat

Usability Issues:

  1. Text is a little small (hard to see)
  2. A “submit” button on the questions so that you can change your answers
  3. Tries to scroll but can’t
  • Likes the recommendations***
  • Would use it when travelling bc he prepares/researches a lot before travel
  • Clear invitation of where to start
  • Include a “back” button
  • “Don’t make me think”

 

Helena Ma

Student; 4-5 hours/day; Instagram, Youtube, Wechat, Didi, Eleme

  • Thought the initial questions were a little weird, would have preferred to just choose what museum she wanted (didn’t seem like she would just scroll through the app, would only use it for a reason with a set destination in mind)

Usability Issues:

  1. Font was unattractive
  2. Wished to “skip” on the questions
  3. Wished you could go back on the questions

 

Floyd Son

Student; 15 hours/week; Wechat, Instagram, Baidu

  • Seemed to like the idea of it
  • Thought it was visually appealing even though he’s not sure he would use it himself

Usability Issues:

  1. Didn’t want to sign in
  2. Didn’t want to answer the questions
  3. Text was hard to read

 

Rhys Dhinsa

Student; 8 hours/week; Instagram, Wechat, snapchat

  • Liked the name/slogan of the app
  • Liked the recommendation option
  • Wondered what the “dive deeper” option was next to “play audioguide” option

Usability Issues:

  1. Text was hard to read
  2. If you can jump around to different times once the audioguide had started
  3. Font was small

 

Arshaun Darabnia

Student; 10 hours/week; Instagram, Whatsapp, Facebook

  • Seemed interested in the concept
  • Wondered aloud about the cities we chose to include, about how many cities/museums/options there were
  • Liked the recommendation aspect but wondered how accurate it could be

 

It seemed like two common dislikes were the text and the sign in process with questions, which if there is two things wrong these are the ideal things as the text/font had not yet been chosen and the sign in process is generally not included as it can be extremely tedious. So then looking a the comments overall, it seemed a lot of people enjoyed the idea and considered using it.

In terms of color scheme, we chose to play with blue and yellow because blue is generally calming and yellow is warm and happy, so I think given our slogan of “The Happy Traveler” it makes sense.

To really get into and understand the theme we chose, we also made a Pinterest moodboard. We included aesthetically pleasing photos of our color scheme of blue and yellow, and also looked at other apps and articles about solo travelling, beautiful museums, audio guides, etc.

Mockup (Marvel)

We actually designed a couple different mockups via Marvel trying to create the best product and taking into consideration various feedback. We chose to use Marvel because it was more easily accessible than Sketch and neither of us were very familiar with Photoshop or Illustrator. Our first looked like this:

  

After some reviewing of the app and feedback from Professor Azure, however, we updated our mockup into the following (link to PDF of our final).

mockup-final

We updated the look of some of the landing pages to have a bit more design, as well as added the feature of users earning points when they “dive deeper” into topics or listen to reviews to encourage them to come back and keep using our app.

 

Placeit Images

We also made an image using placeit.net to better visualize what our product might look like. 

 

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