Throughout the past seven weeks my understanding of the ‘minimum viable product’ changed drastically as the word seemed self-explanatory, but when it actually came down to brainstorming new ‘minimum viable products’ I learned that it truly is the minimum, and must be deconstructed into one simple solution to one problem rather than trying to complicate it right away. I also found myself deconstructing products constantly throughout my day, similar to how we discussed case studies during class. Another key way of approaching the minimum viable product was taking not just a product itself but the building process and innovating it a new and better way. In addition, I had always put innovation into one category, without thinking about all the different kinds of innovation and the challenges that they bring. Especially with knowledge innovation, even though it is what I typically think of and it has so many benefits, but it often requires some of the most time, and there are different ways of innovating to solve a problem besides new knowledge. It also takes a new perception, and the primary way I was raised to think about things was always in a positive can-do spirit, which is often helpful, but often preventative in limiting the potential for innovation. I wish I had more time to continue developing the final project, partially because our prototype isn’t complete, but also because I think this idea has a few different ways to take it, whether it’s more of a ticket selling platform, more venue based, more artist based, a combination of both, the superfans, the regular fans, I think the business model could go a number of ways, and the way we chose it would be something to explore, but each time I think about our process I keep challenging it in another way, and I’d like to bring it to the point where I myself cannot challenge it as far as I can at this point. I would also like to work with people outside of our campus on the project as well to see if we can validate our assumption that people care about the seats, and that artists/venues would even work with us. I’m most proud of the way my attention to detail has evolved throughout the past few weeks. I feel I now have a strategy to look at a problem and break it down in a way that hindered possible innovation before. I think it helped us in creating the Seet platform and I’d really like to put the knowledge on the minimum viable process with prototyping, the business model, marketing and knowing a little bit about the way this innovation process has been working and hasn’t been working. I’m surprised at how the creative world has evolved over time as well as how it hasn’t. Watching a lot of those old ads, seeing the more recent storyboards, Taobao’s long forums, Rocket Internet, there’s such a variety in how people present and build their ideas and business models but ultimately the minimum viable product is still what it is all broken down to at some point. I had always thought that entrepreneurship required something so extravagantly large, but in reality that is so far from the truth and all of the cases that we read and talked about.
I’ve seen a large amount of these companies in Shanghai and in the U.S. that deliver fresh foods to you and however affordable they are for a decent amount of the middle, upper middle class, they are still too far for the lower class and poverty level. If the price were completely reduced on these delivering services, I am not entirely sure that there would be an increase in demand because of the abruptness in the change in price. This innovation is important to me because it directly tackles a health problem but then also provides opportunities for local farms to mobilize their crops. However, since the cheapest foods currently are often the ones with lots of fats and preservatives, though obesity could have a better chance at going down, there would be too long of a transition face of diet adjusting to ensure an instant demand in this method of freshly grown delivery.
When I first think of minimum viable product I think of the most basic thing that someone needs that they are willing to buy. I think of very popular inventions such as the vacuum or a toothbrush. For some reason most of the items I think of are household, probably because I first think of items that are used daily. Then when I think about it I think of different services such as a taxi and other inventions that were once minimum viable products, but have been added on to with many features.
Project Title: Mickeyommon Soy Sauce
Working link: http://192.168.50.184/~vr920/commlab/final%20project/index4.html
Group members/role: Viktorija and I worked on a lot of the work together besides I did the p5 and she did the video editing and main design. She also did most of the options on the left and the homepage and I worked on the ones on the right, but we both worked on all the pages at some point or another. We both worked on shooting the video and brainstorming each level of the way you were going to try to open the soy sauce. All of the creative elements were thought of together.
So we knew from a while ago that we wanted to base our final project after Viktorija’s soy sauce bottle that would not open for months. One day I tried opening it again and took it to about ten people including an invested exercise/weightlifting enthusiast and public safety who told me to break it and get as much out of it as I can. We were debating between either making a fake corporate website with the history and what not and then also doing ways to break the bottle and made somewhat of a combination of both. If we were to keep working on it, which there is a high percent chance we will, we will add more to the design of the corporate seeming website. The feedback to have certain ways to open it such as travel, and the give up option more as hidden extras within the corporate website as well as slowly reveal the give up after the get inspired video plays.
When you first load the page you will see the screen with the soy bean background and the main soy sauce bottle with the logo made on photoshop. We also had an nyush musician custom make a jingle that loads every time the page is loaded. The whole look and theme of the website has a lot of sarcasm. The travel option takes you to a video with the soy sauce traveling to different countries and there is a go back button to take you to the main page. This button is on every option. The complain button is the most sarcastic parts with the option of submitting the answers to the questionaire, but then it says you cannot submit it and to try again later. The inspire button is a video of the alpha male answering inspirational questions that become more relevant in the give up option. Then you go back. The investigate button makes you enter a password and then you learn the history of mickeyommon and see secret blueprint files made on illustrator of poorly designed soy sauce bottles. Smash uses p5 so you click on the bottle and it breaks into little soy sauce droplets and glass shard svgs made in illustrator that splatter on the page. The give up option is a video of the alpha male trying to open the bottle and he finally gets it. The answers to the questions play as he’s trying to open it. He talks about delayed gratification so it works out nicely. The whole scene was unexpected in very raw.
Overall we used a lot of the coding that we learned throughout the semester. We used photoshop, premiere, and audacity, as well as using a lot of the div alignment and general css and java that we have slowly been getting more practice with. P5 was extremely challenging to figure out but now that I have gotten this far, I’m excited to keep playing around with it. One thing we still need to keep working on is alignment that is consistent on multiple different screens.
I’d be really interested to see gallery art as well as old internet art on internet to see more of exactly what the beginning internet art was all about. It surprised me to contemplate the fact that people all over the world were working on this brand new art form not that long ago as the first frontier to the internet age and everything that has come since the beginning of the computer and the internet. Thinking about a display in an art museum honoring this time blows my mind a little bit. Even the art museums themselves had the opportunity to reach out to an audience in a different way, like the Guggenheim in this particular text. Reading about all the different artists from a variety of places shows how much communication changed during that time because so many more people were able to instantly see what they were doing from thousands of miles away. I was also surprised to learn that Europe and Japan were so ahead of the U.S. when it came to internet art because I’ve always grown up in such a bubble thinking that the U.S. is usually first to the plate when in this case they were far from it. There’s such a history that is still very much developing but has transformed into something that could already be put in a textbook.
For our final project, Viktorija and I will be doing a website all about a Chinese brand soy sauce bottle. The inspiration comes from a real knock off kikkoman soy sauce bottle that is un-openable. I’ve had 20 people try to open it and none of them can, so we are going to make a website that offers 6 ways to open the bottle, but they will all have an ironic twist in which the soy sauce still cannot be opened. One will be a request form to have the bottle opened, but it will include an excessive amount of personal questions. The other is a series of blueprints and the corporate exchange of some executives wondering where they went wrong. Another will be an alpha male video trying to physically open the bottle with strength. The fourth one will be a visual animation of the bottle breaking, the fifth a history of why the bottles don’t open, and then at the end there will be a give up option with a final video.
On the website we will hopefully have two videos, one of the alpha male trying to open the bottle and the other as the final giving up option. In the beginning home page we hope to make a soy sauce jingle audio. For the other ways to open it we will use java, css, and html to make the form, the disney history page, and then use p5 for the breaking animation. Each of the ways will be a separate html page you can click in to, and then the final will be a popup option to give up.
Just as this writer figured, I found it to be interesting that they were a hacker and a painter and then that they decided to write this to compare and contrast the two and the development of each one. I hadn’t seen the criticisms of hacking and art as explicit as the ones that this author points out, but to see hacking so strict and writing research papers on it is explained in such a disappointed tone that this author made the audience feel like this was a ridiculous idea. I’d be curious to see what the people who are writing those papers would say to that idea that it is not the best mode to work on hacking analysis and whatnot. I really don’t know what I’m talking about when it comes to art and painting specifically and especially hacking. I found the piece enlightening, but now I’m more curious to hear a response from an opposing artist. The empathy situation at the end was also intriguing because that is something that I don’t notice, for a reason, in a lot of technology versus art, however as this author points out it is one of the single main focuses of good hacking and anything done by a maker. In addition, the specifications of computer science and their lack of separation exemplifies how this assumption about empathy and overall the category of computer science is quite overlooked by a large sum of people.
This is an interesting piece, but it seemed a little underdone. It appeared to be kind of a conversation unfinished. The criticism of calling the computer a creative tool and the implications that has is an interesting thought I hadn’t thought of however I’ve never been put in a setting where that needed to be addressed. I’m questioning the time spent on this subject because it seems unfinished but it is also something that may not need to be analyzed so closely in the grand scheme of things. I’m glad that Yale is working to teach people how to design, but I don’t know enough about design myself to really comment on this. Maybe the fact that today people know more in general about computers than design is a problem but maybe that is good in a capitalist society and consumer society that needs people to be fooled by design in order to make the society work. The work of a computer is something I’ve always seen on the side of a distraction from the importance of handwork, despite the curiosity that it holds, but nevertheless its value cannot be ignored. The precaution that this article takes is personally reassuring.
For the interactive video our group thought through a number of ideas but decided we wanted the user to experience four different moods through our videos. On our website we have an intro video of the user sitting down on the park bench in our location for all of the videos. Then once they sit down and see the main view they can see this view and hear the sounds of the park until they click on a mood which is identified with a color picked from the main scene in the park (yellow,red, green, blue). Once they click or are forced to pick a mood (happy, angry, anxious, depressed) then during the video the outside border will turn that color and then afterwords the corner that was that color will turn darker. This continues for all four videos with the transition still shot in between. Then once all the videos are finished they leave the bench. The process then starts over.
For editing the videos in premiere I did a lot of cutting and did certain color editing to correlate with the mood as well as adding in extra audio. I also worked with reverse and speed as well as transitions and some pausing effects. The design of the site looks simple but the animations that prompt you to click on a mood and the change of color during and after the mood videos are being played make the direction of the experience very clear. Kevin was our main coder, Katie and I shot the videos and edited, and I focused heavily on the shooting and editing. I would possibly work a little more on making sure the colors correlate with the mood by possibly adding some sort of icon or general pattern and I would’ve liked to use a little more advanced editing features of premiere. In addition, we lost a bit of the consistency with beginning and end placements of the videos besides happy, which could be fixed pretty simply by starting and bringing it back to the main landscape.