Thoughts on video(s?)
I was confused regarding what we should do, watch that one video or that part, so I ended up watching half of the documentary. I really like how the greatest designers highlighted the same thing in almost every case: simplicity. As Dieter Rams said that restrained aesthetics and optimised functionality are key to creating products that will endure, even if these qualities “act as a constraint upon innovation”.
But maybe the most important factor is that these designs are losing the personal touch. Because everything is mass produced, custom made items are rare and very expensive. In order to earn more, objects are losing their personality and become less in touch with the very people using it.
I am terrible at this, I am doing my best and I am really, really slow. I should have started doing my midterm project in August to finish it in time. But I am trying!! 😀
Christmas tree with green lights on:
Mastering a new crochet pattern:
Interestingly most of the readings (Play Makes Us Human and The Play Pyramid) took playing as a biological process, in which we learn essential skills useful for survival. They take playing as the basis of art, beauty, education, etc, however Homo Ludens is more focused on the fun element of play. Play is not just about skill learning, it is meant to engage and to energize. According to Csíkszentmihályi Mihály, after achieving a Flow experience, we feel happier, generally more energized and focused. I think play is not just for the purpose of education and survival, it is also a way to relax and ease the stress.
My favourite toy is cards. I would put them in general in the middle of the pyramid. Sensory: game is determined by what images are depicted on the cards, usually they are well designed, beautiful pictures since they don’t change over time. Challenge: card games tend to be mentally challenging, have to have good tactics or collect enough of a given card type. Construction and Fantasy: there are more and more card games that encourage story telling based on the elements shown on the card; or with my friends we would come up with our own game, making up rules. These all trigger imagination and fantasy.
If I have to name one card type I love the most is Hungarian cards, I used to go with my great grandma to card game parties at her friends. I also played a lot at home with family and friends, learnt to count pretty early thanks to playing card games. The games we usually played was simple: had to get rid of the cards first. I think the beauty of this type of toy is that it’s for all ages, I was seven when I played with 75+ year old ladies. Unfortunately less and less young people know how to play with it, but you can still find it in any toy store in Hungary.
Reflection: Others raised concerns of the universality of any product made for elderly: highlighted the fact that old people have a different lifestyle, environment, even problems in different countries.
- Title: Make Granny’s life great again
- A description of the product opportunity: The idea came from my Great Grandma, she was 92 yet had only two problems: walking and taking pills. The pills are simply never where they should be. According to the UN: “The world’s population is ageing: virtually every country in the world is experiencing growth in the number and proportion of older persons in their population.” Furthermore, according to data from World Population Prospects: the 2017 Revision, the number of older persons — those aged 60 years or over — is expected to more than double by 2050 and to more than triple by 2100, rising from 962 million globally in 2017 to 2.1 billion in 2050 and 3.1 billion in 2100. Globally, population aged 60 or over is growing faster than all younger age groups.
I realized how entrepreneurs don’t focus on old people anymore, or at least it feels like that most of the start ups are revolving around techology and apps. My Grandma had the ultimate grandma phone: Nokia 3210. No apps, no fancy softwares; they are analog people in a digital world and products should be designed accordingly.
- My target market is those of 60+, low or middle scale income, living at home, which makes me to focus on Europeans since most elderly go to a nursing home in the States and in China more generations live together who support and care for each other. In this age range most people are retired, so probably in general their income is low.
- Below is my research about the products designed for this age range, however, they are more like a joke than actually useful products. This area is clearly not exploited, for example the first cane has a flask in it, but that just one long tube, usage is very limited. .
- The 3 nearest competitors (existing solutions) and price.
- Stylish flask cane 89.95$ https://www.fashionablecanes.com/3666c.html +shipping
- Medical Marijuana Flask Walking Stick 89.95$ https://www.fashionablecanes.com/3679c.html +shipping
- https://www.walkingsticks.co.uk/blog/best-walking-sticks-as-a-gift-for-grandma.html ~ 32$
AB Bad Design example: printers
I recently tried to copy something, no need to say I failed. I had to first scan my files, then send it from my computer to print the pages. Even learning how scanning and other functions work is hard, I can’t count how many times I helped people in time of need to scan.
Solution: a more straighforward interface would be better, maybe even a bigger screen where different features, settings can be separated clearly.
Why I signed up for this class
I signed up for this class for a couple of reasons. First of all, I was in Shenzhen Style and got interested in product designing and the Chinese market, more importantly how I can use the fact that I am in China to my advantage. I expected that class to be the one that is Made in China, to get a more hands on entrepreneurial experience. Secondly, I became very interested in Assistive technology and I when I took Assistive technologies last semester, we got only until the paper prototyping. I think this class is really useful to get an insight of creating something from idea to the assembly line, and to see the business and financial side of all of this. Thirdly, I was present when the name was created, couldn’t miss this class after that honor!
What do I want to make and why
I had a couple of topics coming to my mind, starting with affordable defense gadgets. There is a whole line of more or less useful products, aiming at weak women who want to defend themselves in this dangerous world, yet those products are not affordable. The newest product in this category, a stinking bracelet costs around 70$, which is I think a bit expensive considering the fact the bracelet doesn’t do anything but being smelly. On the other hand, I understand we cannot design dangerous designs (though a ring that can turn into a spike would come handy). My other idea came from my great grandma. She was 92, lived alone and had no problems. Except her knees. And being with her pills in the same room when it was time to take them. So I thought what if there would be a cane in which she could keep her pills, organizing them by days. And as an extra, an other compartment for valuables like many, because when an old lady walks on the street, the least likely scenario is that the robbers take her cane. I think old people are a sort of unexploited segment of the consumer market, I admit it’s hard to reach them, but it is also easier to talk them into anything (again, thinking of my great grandma and grandma). A cane can cost between 10$ and 40$, I don’t know how much is the production, but I have faith in this product.
Slides in Pdf: First: Interactive-Motion-Design
(ppt was too big, can’t upload it neither to GoogleDrive nor the IMA Blog
Link to the whole assignment folder: https://drive.google.com/drive/folders/1G32BVkD3lYfe7ArlFFRBUG5m1t4_CV5Z?usp=sharing
First 30sec assignment: Laugh away your insecurities: https://drive.google.com/file/d/1HObjlxcLMBMq_O177zDUPVvp3sHKbgXE/view?usp=sharing
Grid 10sec Piece: Caught off: https://drive.google.com/file/d/1NrpA9Lkbmg9f0NheUqtwk9fwBE__gKeG/view?usp=sharing
Helpful resources: Lynda
Other resources: https://www.youtube.com/watch?v=rnRc4_3PzWc , https://www.youtube.com/watch?v=uuaBg1agd70
Grid Inspiration: Animation by Maya Erdelyi: Africa Calling
Cultural Grid: Doctor Strange Mandala
1st: installing a new font to After Effects
2nd: Creating a circle texture from the text and stripes made from solids by using “Polar Coordinates”
3rd: Creating shape layers
4th: Pre-compose gradient shape layer with time displacement for exciting transformations
5th: Hand tracking on real life footage, parenting the mandala to hand
6th: Coloring the mandala (fractal noise, tinting, glow)
7th: new solid, mask and feather it
In case of motion design, I can only associate to animation when we learned movement portrayal. How subtle, little things can change how one perceives a movement. For example squash and stretch can make all the difference in a walking cycle, making the character more realistic. Or timing, building up the movement matters, first to start slow, then to speed up and before the movement ends, to slow down again. These differences movement can make the viewer associate to anything, even that a piece of pizza can do the catwalk.
Motion design is getting more and more important in every field because by studying the relationship of movement and human perception, even the most boring and simple video redesigned can suddenly become exciting and eye-catching to the audience. I believe just like in animation, those 12 rules apply to motion design as well. Not just because it looks more appealing to the human eyes, if the motion design is “played by the rules”, but also movements need some consistency. If there is no rule to the design, we don’t know where to look and the information gets lost. That’s why I think the timing, and slowing in and out are exceptionally important.
Alexis: “I did a lot of blueprints and conducted a lot of user testing. I would currently consider myself a blueprint connoisseur. I contributed my knowledge in programming and previous knowledge in unreal engine projects to help reach the final product. I also helped a lot with moral support, which definitely helped the job get done. I implemented the physically demanding arm-swing locamotion, collisions, and worked on the sound for the project. I also created and edited the trailer for the game. I would like to continue learning more intermediate and advanced blueprints, such as casting and multiplayer networking.”
Linda: “I built the world and created all the environment. I also worked on the concept design, and took the lead on character design. Interaction design was something that I also helped out on. I love 3D now. I also helped a lot with moral support, which definitely helped the job get done. For the show, I put together the promotional material to advertise the experience. I would like to learn more blueprints and further dive into interaction. I’d also like to learn about other applications for VR besides games and work on those. ”
Link to the step-by-step documentation and screenshots: https://docs.google.com/a/nyu.edu/presentation/d/1UiN2PpkDYP0ZtSnzHbUvW8eIrd4sU4sT8BDEjQlQAYE/edit?usp=sharing
Link to Game: SOON (Waiting for the fast internet)
This animation was the cutest one I’ve seen in VR so far, it was so heartwarming. It’s about a spiky hedgehog whose only wish is to have one friend. The story may be cheesy and simple, but I really liked the PIXAR style. The only thing I sorry is the lack of interaction, you can only watch, not touch anything.