For the midterm project, I have decided to go with something that I use almost everyday to get inspired, find new books to read and generally feel happier. *Drum roll*- it is Tumblr.
For those of you who do not know, Tumblr is a portal to heaven. Ok, jokes aside, it is a website with an infinite amount of images, quotes, animations, videos, blogs and so on and so forth. Tumblr is like a mini version of the Internet in a way. It is a social network, a platform for sharing your thoughts (aka Twitter), a place for your artwork. Tumblr is what you use when you need to get some inspiration.
Notwithstanding Tumblr’s amazing goal, its logo is utterly, absurdly BORING!!! Take a look at this UGLINESS: these are the main logos that are used in the mobile version and the desktop version of the website. In my humble opinion, these logos are extremely boring and unrepresentative of Tumblr’s eternal greatness. It is as boring as the Twitter’s logo, but, at least, in Twitter’s case, it is justifiable as Twitter is only used for “typography”, thought sharing and general bla-bla-bla; it is not as multipurpose as Tumblr. Hence, in Tumblr’s case, its logo does not really reflect anything the portal offers.
To give more context, this is what Tumblr ACTUALLY looks like. It is millions of things: it’s about cosmos, love, quotes from books, people’s feelings, psychology, human emotion, art, the creation of artwork of ANY sort. Whatever you want to share with the world, you can. In a way, it is a repository of mankind’s inner world:
As you can see, Tumblr is so much more than just a white girl’s place to whine about boys (some people think Tumblr is about that), which it might be for you, if you want it to be. However, I think the logo should be MUCH more colorful, deep, and profound in a way that instantly lets the user know he is entering the world of infinite opportunities for self-expression.
I want to create a dynamic logo system that does a better job of representing the profoundness of Tumblr as well as partially preserves the already existing aesthetics of the current one. By using the techniques that we learnt in class, I want to attempt creating something that is both aesthetically pleasing and representative of the portal.
P.S I might use the cosmos and rave neon themes in my design.