Our group focus on the historical Chinese Toys. My part is to study Chinese Barbie Doll.
As The reading we have has said that:
Play is the germ that grew to make us human.
“Heaven take pity on those few of us who try to take play seriously. It’s hard to do. Play, by definition, is something that is not serious..”
“Huizinga stated clearly that he is a cultural theory of play, not a biological theory. My theory, in contrast, is fundamentally biological, though it is also cultural, because, in matters of human behavior, biology and culture are inextricably entwined. “
Play as a basis for art, music, literature, theoretical science, religion, and all that we call “higher culture.”
by Play Makes Us Human I: A Ludic Theory of Human Nature
Here is my research about Beijing Silk Woman
Beijing Silk Woman is one of my favorite and most valuable toy, which is a peculiar kind of traditional folk art in Beijing. They are mainly made into human forms by the handicrafts made of silk, with a history of over one thousand years.
It is closely related to handicrafts skills for cloth toys, such as “pins and needles” and “color bars”. They are based on the stories of the ancient women in Chinese folk tales and the national dance figures. Painted, costumes, props, and headdress, etc. More than a dozen of the processes of fine handmade to make it a lifelike three-dimensional human form. Not only their faces and hands are made of silk, it goes from head to toe, from inside to outside are made of selected first-classed silk and yarn, hence here comes the name “silk woman”.
So it has a high appreciation and collection value. The lead wire is for the skeleton, cotton wool is for the flesh, silk yarn is for the skin, real silk is for the hair.
In 2001, Kan Yue-Sai considered this issue and launched the first complete brand of Chinese doll in the true sense of the word: Yu-Sai Doll, which opened a special counter in the shopping malls and toy cities across the country. In addition, TV commercials and media campaigns were very popular. The quality of the Yu-Sai doll is very good and the look is very special. However, her disadvantage is that she looks rather traditional and mature and is not a “big-eyed, high-nose doll” that Chinese children like. This is why children are born with dolls What? Of course, thanks to the Barbie doll decades of brand influence.
Yu-Sai doll’s body and Barbie was the same at the time, most of the Barbie dolls were mixed with the 1966 and 1999 prime-body mold, Yu-Sai doll’s body and 1966-like Barbie stature belonged to the big chest, thin waist, long legs The body. So the costumes of the Yu-Sai and Barbie dolls can be universal, maybe the idea of Yu-Sai-Wan was very good at that time. “Children can wear Barbie clothes to the Yu-Sai Dolls,” but this also presents another problem because Barbie’s clothes Obviously more modern, more bright and stylish, but also more Barbie gorgeous makeup, and appearance of Yue Sai dolls, obviously more suitable for traditional Chinese clothing and national costumes. After all, Barbie’s brand is very mature. Her customer base in the world is 1-80 years old. Even adults have many collectors. The image of Barbie is deeply rooted. Children buy Barbie dolls. If they take Barbie, To Yu-Sai doll’s counter, she may not hesitate to say “This is not a Barbie, I want Barbie!” This is because the Yu Si baby is too young, the image and the Barbie or the result of overlap. The following figure is the most attention of Yue Sisi dolls representative style: Qian jin Red
Barbie is also the strength of this brand is that she already had her own Asian dolls, launched many times the Chinese princess, from the Qin Dynasty to the Qing Dynasty, her interpretation of the culture and consumer demand, and Understand China even more than the Chinese. Strong packaging design and production quality, it can be said that if Barbie to concentrate on and do Chinese dolls, she can occupy Chinese market. So Yue-Sai gradually fades out of the market is also an imaginary thing.
Later, the appearance of a Ker doll was more successful than that of a plumage, and her image and Barbie were completely different. Obviously, it was an undeveloped young girl, not a girl who was raised like a Barbie The market is also very clear, mainly minors, dolls and Barbie from head to head, height, body are completely different. But can a child brand stand the world over for more than 50 years, as Barbie did, and we are talking too soon?
The exact title should be why Barbie dolls in Europe and the United States popular.April 2011 Shanghai Barbie flagship store closed announced its withdrawal from the Chinese market.
Barbie in contrast to the failure of China:
Barbie has lived in Europe and the United States for more than 50 years the list of little girl’s wish list, she is not only a toy but also one of the symbols of American culture. She is big-minded and brave, has her own career, has been given an independent and confident image, She has inspired countless European and American little girls to dream of creating a better life like Barbie. With 50 years of innumerable children’s growth, Barbie has become a collective imprint and an emotional dependence. Barbie is a dream, an object of worship and a representative of women. Like the male option, as a historical doll, part of the high price of Barbie is represented by the collection value and cultural added value. However, Barbie lacks the emotional history and cultural foundation in China, and even no collectible market, while the Chinese consumers are Extremely price-sensitive, such high prices lead consumers to think cost-effective, instead of buying other emerging alternatives.
Barbie true brand image is not implanted in the hearts of Chinese consumers, in the minds of the vast majority of Chinese consumers, the Barbie doll is just an angel face devil body love shopping hot girl, and only. And because of the different tastes of toys, compared to Barbie dolls, Chinese consumers prefer Moe cute Japanese toys from Japan.
Continued to adapt to the times and innovation is also an important reason to maintain brand prosperity, the Barbie doll has been in line with the changing role of women lead the trend. Barbie is a well-deserved fashion “thousands of face girl.”
Each year Mattel to produce about 150 Barbie dolls, of which 120 are new models, Barbie dolls through these models not only prolongs the product lifecycle but also to make Barbie dolls become a record of social changes in the United States, so that the brand Always with women together. At many universities in the United States, Barbie has even become a specialized course to discuss issues such as female psychology, roles, male-female relations, and female-society interaction through the Barbie phenomenon.
Why Barbie is a real doll of an investment