During the class, many fields motion design can be used were introduced, such as Title Sequence, Public Service Announcement, Information Visualization, and Kinetic Typography. As a student who is interested in Graphic Design, I discovered that in all these fields, graphic design is related as well. Thus, I would build up my definition of motion design based on my understanding of graphic design. In my opinion, motion design can be understood as a branch of graphic design, at the same time, an extension of graphic design as well.
On one hand, graphic design is also recognized as “visual communication design”. From this perspective, graphic design is the design for communication of information in a visual form. The visual form can be in all kinds of media, including print media and digital media. In print media, with no doubt that all the graphics would be still. However, in digital media, the graphics can be still, but sometimes, with motions, graphics can convey more meanings than when it’s still. Thus, motion design, as design focusing on graphics with movements, is a branch of graphic design, which specifically focuses on how graphics with motions help convey meanings better and more that still graphics can not.
On the other hand, even though there is such a broad definition of graphic design, some people would easily assume that graphic designers only make posters, banners, logos, and sometimes, illustrations. From my own observation, this is not an assumption only made by consumers. In fact, there are some graphic designers who actually think these are the only thing that they do. I don’t quite agree with this opinion. However, if this opinion is widely accepted somehow, then, based on this interpretation of graphic design, I would argue that motion design can function as an enhancement and extension of graphic design. By giving well-designed motions to still images, the graphics will be more eye-catching and more expressive, and more effective in communicating the information. Since the ultimate goal of graphic design is to communicate information in a visual form, motion design seems to be more effective in communication as well as more pleasing in a visual way.
Even though motion design is sometimes more effective than graphic design, it can not be concluded that motion design is superior than graphic design since the two are for different medias. Graphic design has such a very long history, and so many theories have been made about graphic design. It’s very amazing how artists and designers use composition, shape, and color to convey endless meanings as well as arouse people’s imagination. Motion design, however, is a new concept compared to graphic design, and it’s more related to digital media. In fact, in different cases, different approaches should be considered. There are always some cases that would be better solved with still graphics and some other cases that have to be done with motion design.