The Customer Discovery assignment really helped Amy and me narrow down our possible targets and final goal for our product.
The hypothesis that we established is:
We think that NYU shanghai community members suffer from a burden in bringing their shoe bags to the gym in the Academic Building and see an opportunity to change the way they mobilize their shoes in order to facilitate their commute.
Based on this, we initially created two user stories taking into account the fact that our product was meant for members of the NYU Shanghai community:
Person 1: Daniel, NYU Shanghai Sophomore student
- Hobbies: likes to stay active. Is an NYU Shanghai soccer team member – has 2 football practices per week and goes to gym 1-3 times a week
- Lives: Lives in Jinqiao residence halls
- Commute: Mobikes to school
- Additional information:
- Doesn’t have a locker
- Goes out for dinner often
Person 2: Tina, NYU Shanghai Administrative Officer, 31 years old
- Hobbies: jogging on the Pudong side of Huangpu river, staying active.
- Lives: walking distance from the AB
- Commute:Walks 20 minutes to get to school in sneakers
- Additional information:
- Prefers to wear formal shoes during work.
- Is unable to leave formal shoes in working place, so must use the bag to carry them instead
Insights: after creating these two personas, we realized our target market is a specific group of students in NYU Shanghai: those who frequently go to the gym and want to bring their sports shoes without carrying an extra bag or wearing them during the day. We figured that infrequent gym goers would not necessarily mind carrying an extra bag with them in the few days they would go to the gym, so they would not find a direct need for our shoe bag. As our bag is meant to be attached to the bottom of a backpack, it would not be appropriate to be fastened to handbags or computer bags and could even become an additional hassle if used in that manner. Though students are our primary users, we believe some teachers (like Tina), who go to the gym or do exercise right after work, might also benefit from our product as they would need an easy means to carry their shoes as well.
My target user will be? Our target users are members of the NYU Shanghai community, specifically those who like to stay active and frequently work out or go to the gym.
The problem my user wants to solve is? Our user wants to find an easy and hassle-free way of carrying their gym clothing and shoes along with their school backpack and materials to facilitate their commute.
My user’s need can be solved with? An alternative means of carrying their shoes.
Why can’t my user solve this today? Our user can’t solve this today, as the current shoe bags are rigid and are an additional burden to carry around while commuting or going from class to class (especially if the user doesn’t own a locker in the Academic Building)
The measurable outcome my user wants to achieve is? The measurable outcome they would achieve is having and maintaining an active lifestyle with no additional external hindrances.
My earliest, most visionary adopter will be? NYU Shanghai students.
My primary competition will be?
- Drawstring backpacks
- Sports bags with compartments/more breathable material
I will beat my competitors primarily because of? We will beat our competitors primarily since our shoe bags attach securely to backpacks, have adjustable straps, and are visually appealing, overall making the process of carrying around additional shoes effortless.
My biggest technical or engineering risk is? Our biggest technical risk is how well the bag fits and adjusts to the bottom of different backpacks, and whether people will use it as it is meant to be used rather than as an additional bag.
What assumptions do we have that, if proven wrong, would cause this product to fail?
Some of our assumptions are that:
- People prefer to carry a sport bag instead of stuffing gym clothes in their backpacks.
- Shoes are the main component that makes commuting a hindrance with their gym clothes.
- People would prefer to attach a shoe bag under their backpacks instead of carrying it in their hands altogether.