1/100 cost

100/100 Cost

commercial suite: $5,000 | developer suite: $3,000

Microsoft Hololens is a mixed reality headset which breaks the limit of screen and brings a brand new way of interaction.

1/100 Cost

https://holokit.io/

Considering that mobile phones are becoming more and more powerful and also more expensive, it would be ideal that we can put on “Hololens” whenever and wherever we want, just using your phone, without any extra spent. In addition to this, with more features, we can even integrate gesture control into the mobile ar device and make it a perfect replacement of Hololens. If so, everyone may play pokemon go with these glasses on.

MVP-Expensive but useful products [Ellen]

NYU Tuition Fee (“Academic and student life at NYU” as a product)

  • Tuition fee of NYU is relatively the most expensive ones in the US.
  • The benefits we get out of NYU can be:
    • gain great education (if you actually do your work)
    • live in such a cool city
    • meet cool people every day
    • expand your network and build professional connections
    • get exposed to various cultures and backgrounds
    • build skills – initiative, leadership, communication, research, etc.
    • find a job after graduation (expected to be somehow easier to get a job comparing with …. some other schools)
    • have a fantastic time with friends exploring the city
    • have some romance relationships
  • All of above are not necessary to be true for everyone. However, without any doubt, NYU provides you with numerous chances and possibilities in this large city. As long as you can adapt to the pace and enjoy yourself, the tuition fee can be paid back itself.

Cut the cost to 1/100th with the same benefit:

  • possible, but hard
    • may only happen when NYU gives almost everyone a scholarship
    • from NYU’s standpoint, there must be tons of donations and sponsorships; or all the professors are willing to teach without getting paid; or all the new technology and equipment are free for NYU; or …. (but we have to remain the level of students’ experience)
  • if that happens, everyone who can stand metropolis lifestyle will desperately come to NYU. Even those who couldn’t get used to the fast speed of life may be interested in applying. and NYU will have options to choose the best students or the most suitable students they want.
  • the concern here is that whether students still value their lives at NYU or not. because they can just waste their time in this city without paying a high price… the incentive policy is gone.

MVP 1/100th of the Cost

Nesmuk Diamond Studded Knife

  • This knife is $36,000.
  • Yes, it is expensive.
  • Yes, it is also the sharpest knife in the world.
  • What if the product was 1/100th of the cost?
    • Everyone can slice up their damn food with precision.
    • Precision like no other and the risk of injury would be through the roof.
    • Everyone can have access to a beautiful knife.
    • It is a conversation starter.
    • Murders would be committed in style.

 

1/100th of the cost

Task: Find an advertisement for a product that appears extremely expensive but useful. Take this product and imagine it providing the same benefit at 1/100th the cost.

Product: Dyson Hair Dryer

Price:≈400$

AD video:

Dyson hair dryer is called the best hair dryer in the world, and also, it might be the most expensive one comparing to any other dryers. Dyson assumed that normal hair dryer would make too much heat on people’s hairs and destroy the structure. They launched the technic called supersonic which would provide much stronger wind.

So the core of its selling points is “strong wind”. If we only use 1/100th of the cost, I think we can make the strong wind as well. What we need is to reduce the cost from every process of making it.

  1. reduce the cost of designing.
  2. reduce the cost of shipping fee.( eg, made in China, sell in China)
  3. assembled in China which saving lots of money.
  4. cooperate with motor suppliers in Shenzhen.
  5. reducing the cost of branding and advertisement.

 

In this case, It seems the cost could be limited. Personally, I believed that Dyson set the price high is because the marketing positioning: they would like to make fancy things, and brand itself as a fancy, cool company.

 

 

Sleeping is one of the most important factors for a healthy lifestyle so it is important to have a very comfortable mattress to sleep on. This tempurpedic mattress is  $2000 for queen mattress seems very expensive compared to a normal mattress. It is difficult for people to justify buying this mattress since it seems like not an important thing. If this was 1/100th the price people would be much more likely to buy a mattress that allowed them to get a goodnight’s sleep and could possibly reduce other diseases in the world. Many people look at mattress simplistically has just a place to sleep on but it is important for getting quality sleep so by reducing the cost people will be able to buy based on comfort and not based on cost.

Minimum Viable Product – 1/100th cost

Find an advertisement for a product that appears extremely expensive but useful. Take this product and imagine it providing the same benefit at 1/100th the cost. 

Product: Biometric Fingerprint Door Lock

Price: $300-400 (Amazon.com, selected from main brands)

Function: A door lock which reads users’ fingerprints, also with a password function.

Benefit: There will be no “leaving the key somewhere”- One Step Push and Pull

Flaw: Expensive

Undoubtedly, these intelligent door locks provide us with a convenient way to operate doors, do not turn, but Push! The Push Pull Innovation. Push from outside! Pull from inside! With the Push Pull’s design advancement, provides more convenience in everyday door operations. Just like operating car doors, ONE Step Push and Pull(one step to open and close) innovation opens a new way to operate residential doors ever more comfortable and convenient. Perfect security using the state-of-the-art personal fingerprint scanning method Convenient authentication methods aimed to reduce worry over key loss or password hacking.

  • To provide the same benefit at 1/100th the cost: One Step Push and Pull
    • One reason that people purchase doorlock is for security, however in normal housing estate s in Shanghai, the security system is so powerful that never had there happened any crime like stealing which is related to the failure of door lock. However, the concept of installing a door lock is still borne in people’s mind.
    • A proposal is to DIY a door lock applying the technology of bluetooth or wifi, to replace the function of biometrically detecting user’s fingerprint with to receiving the information sent form user’s mobile phone. With further design, there even could be no need to do any when you want to open the door. When your phone is within a certain distance to the door lock, it automatically opens which is even more convenient than the fingerprint door lock.  To calculate the cost:
      • reduce the Fingerprint door lock original price to $40 (10% of the original price), the Arduino Module costs 10,  a normal door lock costs 25.  For other components such as wires or programs, there is 5 left. Wow, I can not believe this actually is something really could be done. But if we choose better materials it requires more investment. I guess, it is still not as much as $400.

1/100th of the cost

The assignment reminds of me of wanting to purchase a pair of shoes with interchangeable heels but not being able to afford them. A pair of Tanya Heath shoes costs around 400 dollars. Once you get a pair, however, you can change the height of the heel of the shoe so you do not need to be uncomfortable all day or night. And if there is an occasion which would require to wear heels, you would simply need to take the heels but not the shoes with you. What this product provides is comfort and convenience. Two little heels take less space than a pair of shoes and the ability to change the shoe height allows for less pain. However, the same benefit could be provided with a pair of 4 dollar flip flops, at 1/100th of the cost.

Link to a video about the company: https://www.youtube.com/watch?v=Kj2o0Bnyi60

 

MVP Assignment 3: Same benefit at 1/100th cost

Find an advertisement for a product that appears extremely expensive but useful. Take this product and imagine it providing the same benefit at 1/100th the cost. 

 

Product: Electric Unicycle – Ninebot One S1 by Segway

Price: $599 (Amazon.com, officially-authorized)

Use: A personal transporter. The rider controls the speed by leaning forwards or backwards, and steers by twisting the unit using their feet.

Benefit: Save energy and time, enhance the capacity of balance, environmental-friendly, be cool and catch others’ eyes.

Flaws: Require practice(time-consuming), not very portable, dangerous to green-hands, need to charge regularly.

 

Then let’s imagine what if every features and benefit of this product keep the same as before but to have the price 1/100th of the original cost. Sound really ridiculous, right? And it seems no one would say no to this cool and useful scooter since it’s unbelievably cheap. Then almost everyone who pursues adventures, challenges, convenience, efficiency will have one or more in their hands. And you can imagine this unicycle will probably become the most popular transportation because it’s beneficial to the environment, health, city traffic, and the most importantly, it’s cheap that everyone can afford only 6 bucks which is the same price as the chicken-over-rice.

However, when this unicycle becomes this main transportation, some problem will then come out, for example:

  • If people riding the unicycle should carry out the existing traffic rules or not; if everyone should pay for other accessories like helmet and other protective clothing or not, etc.. On the other hand, with the rapidly rising need of the unicycles, manufacturer would impossibly produce as much amount as the market needs, which is, without any doubt, a huge strike to their business. And at the same time, with a hurry need, the newly-manufactured product might be lack of stability and quality which has hidden danger to some extent.
  • On the other hand, with the rapidly rising need of the unicycles, the manufacturer would impossibly produce as much amount as the market needs, which is, without any doubt, a huge strike to their business. And at the same time, with a hurry need, the newly-manufactured product might be lack of stability and quality which has hidden danger to some extent.
  • To users, to be honest, not everyone is capable of controlling the unicycle. Therefore, it’ll be extremely dangerous for them to use this product as a common transportation. Or maybe the government would like to set a riding license system for citizens to use.

MVP: Expensive but useful innovation (Grewell)

https://www.fastcompany.com/40465555/if-you-cant-make-it-to-the-farmers-market-wildkale-wants-to-bring-it-to-you

I’ve seen a large amount of these companies in Shanghai and in the U.S. that deliver fresh foods to you and however affordable they are for a decent amount of the middle, upper middle class, they are still too far for the lower class and poverty level. If the price were completely reduced on these delivering services, I am not entirely sure that there would be an increase in demand because of the abruptness in the change in price. This innovation is important to me because it directly tackles a health problem but then also provides opportunities for local farms to mobilize their crops. However, since the cheapest foods currently are often the ones with lots of fats and preservatives, though obesity could have a better chance at going down, there would be too long of a transition face of diet adjusting to ensure an instant demand in this method of freshly grown delivery.