UXD | User Research & Persona

Date: 11.20

Group members: Linda, Quoey, Tiger

This week we conducted a user survey and collected 121 answers, and we did three interviews.

Survey: https://www.wjx.cn/jq/30940623.aspx

We identified two main user groups: listener and creator. Based on the survey, we finished user persona using key features shown in the survey. Survey shows that our product solves people’s pinpoint of creating music without any music background. In the meantime, our interviewees suggest that it may be better if we add a section of plagiarism detection, as they are aware of the possible copying when they share their music piece.

Survey results and user persona are attached below.


Week 3 User Research & Personas

Partner: Vanelly Garces

This week, in regards to user testing, we conducted a user survey and conducted interviews.

User Survey:

Through our interviews and combining the insights from our user survey, we were able to identify many key user groups including Business people who want to see some sights as well and other young professionals that want to see the world. See the user personas attached below.


UX design week 3: user persona and scenario (Skye and Lach)

The week, we did some research on our targets users to create user personas and scenario. Our user group should be students from NYU Shanghai and shuttle bus drivers, so we created two user persona chart with scenarios in it. And here is the persona chart: 

From our interview with bus drivers, we got some additional feedback on our product plan. Though thinking it is a good idea for students, they do not find it necessary to include them as users. They do not the exceeding advantages of this system for them than their old experience (which are counting numbers and leave based on experience). As they said, most of them are more or less nor techonoligical-snesitive, some of them even seldom use WeChat scanning. Rather than online channels, they prefer physical approaches which should be as explicit as possible. Such feedback really set us rethink about our targeted groups and our implement approaches.

UXD Assignment 2: User Persona – Ji Hwan Shin

Team: Ji Hwan Shin (Eric) and Ashley Friedland

In class, we mapped out some questions users might have, leading to our drafting of focus groups. We were thinking of the scenario and features the app might give to address the concerns users have.

For this week’s assignment, we had to collect user data in from a form of a survey or interview to group people into different user personas. For our app, since we are creating a skin care routine planner, we decided to gather information on our potential users’ demographics, beauty habits, and current skin care knowledge. We created a questionnaire with ten questions that encompassed a wide variety of skin care concerns as well as an option to input comments or questions. In 24 hours, we amassed more than 50 responses. Ashley also got two individual interviews, adding more information about our user base.

Survey Questions:


Survey Responses:


From the responses we got, we realized that a majority of participants were in their twenties, with a few mature audiences. As expected, many common concerns were about hormones, acne, diet, and frustrations with their skin care routine. We were able to group the users into two personas – misinformed and informed, with each user persona having different concerns and goals.

Week 3 Classwork – UX Design

Project: Personalized Travel Website – Wanderlust
Partner: Vanelly Garces

Attached below are pictures of the work done during class 3. We began by starting to think about how to brand our ideas – which was when I came up with the name Wanderlust. Next, we started to think our different users and the user stories associated. During this process, two clear user groups emerged – the content creators and the content researchers. Below is the arc that follows a usage story for both user groups.

Another in-class activity that we did which was the crazy 8 brainstorm of solutions to user problems. This was a very fun in-class activity that involved quick-thinking and some drawing as well to better communicate ideas in a short time frame. I actually quite liked some the ideas that came out of the brainstorm including a map-based homepage to inspire travelers as well as changing which device based on the user.

I look forward to conducting user research this week to uncover more nuanced users and be able to better design for their needs as we move forward.


UX Design Project Paper + Storyboard

Project Title: Authentic Travel Experience Sharing 

Partner: Vanelly Garces

Project Paper:
Our project aims to provide a platform for people to share and gain insight into different places around the world. Additionally, we want to make sure the idea of a “community” is one that all users feel a part of.


  • Analysis of Core Tasks:
    Before we can specify core tasks we need to separate our users into two categories – Those who post about their travels and those who come to the site to read about and or research their travels.
    The core tasks for those who will post to the site are to provide an easy to use and incentive filled experience that will provide intrinsic reasons to share the different aspects of their travels. Then we wish they post the accommodations, restaurants, views, activities and more which they recommend. This will not only benefit our other key user base but also the poster themselves because it will provide a log for their travels in case they want to go back or personally recommend it to their friends.
    Next, the core tasks for our users that come to the platform to research include to come to gain clarity about where to travel. This is illustrated through our storyboard below.




Week 2 – Poster

So today in class, we jotted down our ideas for the final project on a huge poster that professor handed to us. And on the poster we focused on six factors we need to encounter when bringing this app to real life, they include: form, material, scale, verb and audience.

















And on the poster, there are some comments that my classmates wrote down during critique. Below are more pictures of a user experience story following the story line: