ABOUT THE MINIMUM VIABLE PRODUCT
Increasing possibilities brought about by emerging forms of technology and decreasing costs of connecting people to things have not only enabled innovative human-centered design, but also opened the door to new business models and products. Experimentation and calculated risk taking are keys to successfully harnessing the possibilities of today’s most cutting-edge technologies and innovative methods to first build, understand and then redefine how humans and products interact. In this 7 week course, student ‘co-founders’ will conceive of and produce a new media, physical or technology product designed to delight their customers while also allowing them to accelerate and validate a business model. Students will ‘get out of the classroom’ and put these products into potential customers’ hands. The course will touch upon topics such as how to design a minimum viable product, design a business model, talk and work with customers, and develop a product community.